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May 05, 20155 Lessons Small Businesses Can Learn from the Porn industryPosted In: Marketing

Regardless of your personal stance – pornography is one of the most successful online businesses of the digital age. People getting freaky in front of the camera is huge money, and has opened the doors to numerous different marketing tactics and business models that would not have existed before the internet. Whether it’s looking for ways to monetize your online business or how to attract interest to your marketing campaigns, it’s foolish not to pay attention to what the porn industry is up to. The industry is responsible for many of the technological innovations we have today. Let’s take a closer look at major lessons we can learn from the porn online business model and how you can apply these tactics to your business today.

Real Time Interaction With Their Followers

From Seth Godin to Tim Ferris, you will often hear social media gurus preach the importance of interacting with your users, especially with so many social media tools at our disposal. The hard part is keeping their attention because of our short attention spans and the mountain of media noise we have to filter through on a daily basis.

We can learn from pornstar actresses just how far "outside the box" you can take the user interaction and make it that much more meaningful. Many actresses book live webcam chat sessions with their fans, one-on-one phone calls, tour strip clubs, and much more. How far are you willing to go to make a lasting connection with your customers? While I’m not suggesting getting down and dirty, can you think of creative ways you can make your followers happier?

Understanding & Catering to Their Demographic

This may sound like an obviouspoint to make, but it really rings true when talking about marketing online. Time and again many business owners trying to tie social media into their marketing strategy with no real direction or plan, as a result never providing any sort of real value. It's not enough to simply going through the motions of status updating, if you completely forget who your audience is and what they are looking for.

Porn stars have some of the best social media profiles out there to follow, they usually provide exactly what their fans and followers are looking for – more content about their crazy porn-filled lives! Dana DeArmond has a massive fan base who enjoy following her random thoughts on twitter, and she does a great job at constantly teasing her followers. What do your followers want and how can you use social media to constantly provide that to them?

Creating multiple but relevant streams of revenue

Too many businesses these days tend to rely on only having one product or service to sell. While in some cases you might only have one option at profiting from an idea, if you have the right combination of product, service or intellectual property, you can turn these into a “brand” experience and make a business with multiple revenue streams.

Look at any successful porn actress and you’ll see this model in full effect. They start their careers in front of the camera, but as their name grows, more and more revenue opportunities arise. Recurring payment membership sites, pay-by-the-minute live webcam shows, paid endorsements, live appearances, even sex toy lines. Once the “brand” exists the sky is the limit with what you can do to monetize your business. What kinds of things can you do to expand your business outside of your core products or services?

Embracing New Technologies

Ever since the days of VHS the adult movie industry has taken center stage using the very latest technology to transform their business. From streaming video to credit-card processing, porn has and will continue to take the newest technologies available, innovate them further, and then integrate them into their business model to create additional cash-flow.

How can your business benefit from emerging technology? Pay attention to what the pros are doing, and try to apply it to your business. Do you remember business before smartphones? This is the perfect way to think about how new technology can create new opportunity.

Whether its interactive motion-controlled porn, sexual avatars, biofeedback or 3D video, the adult industry looks to perfect and broaden the commercialization of new technologies, — Patchen Barss, “The Erotic Engine: How Pornography has Powered Mass Communication from Gutenberg to Google.”

Content is King

We live in a constant river of information. Between our TVs, laptops, smartphones and tablets, our brains are constantly processing multiple messages at once. This means that if we want to make an impact on our followers, we have to keep up, and that means we have to constantly keep in touch with them through an endless stream of content.

Our lovely ladies of porn-land know how to do this all to well. Outside of their films and live webcam shows, they are using photo sharing tools like Instagram and Twitter to tease us with behind-the-scenes shots or sometimes just a quick selfie, to remind us they exist, and that we should stop everything and check out their latest stuff. The question is, what kind of content can YOU share to remind your followers about your business? It’s a little harder when you’re not selling boob shots, so make sure you’re sharing the right kinds of content to keep your audience informed and entertained.

At the end of the day, we all want the same thing – more traffic, more social followers, and ultimately more customers. We live in a world where content is begin shoved down our faces as the new form of marketing and advertising. The days of ads having our attention are gone, and only the most entertaining content will win our love (or hatred – that works too). Suffice it to say, the more controversial content can be, the more attention you can get to you.