Jansen Creative needed to position itself to attract a high caliber of client in a market where the larger, more recognized design firms often reign. The challenge was to do this while also helping to reduce spending on promotional costs.
My goal was to engage and excite potential clients, so I created a warm and fun brand along with a clean website that pitted my the firm’s passion and niche expertise in web design, print media and illustration against the less focused, multi-sector areas of the competition.
I also emphasized the advantages of my firm’s smaller size – fun theme, clean design more exciting project life cycles.
My revised brand led to a three-figure increase in quality clients and the reduction in promotional costs meant the project had paid for itself within 3 months.
What I did
– Personal brand
– Website design and build
– Art direction and illustration