Imagine a user looking at your site on a mobile device. Can the user easily read your page, find the necessary information or is too hard to use?
The desktop version of a site might be difficult to view and use on a mobile device. The version that's not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
In the USA, 94% of people with smartphones search for local information on their phones.
Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!
How can I check my website?
Google’s mobile friendly-test tool is available here. Just enter the URL of your website and click the “Analyze” button.
What if my website fails the test?
If your website fails the test you probably have to adjust the design of your web pages. Instead of creating a separate website for mobile devices, you could use responsive design for your web pages.
Responsive Web design is the means employed to create a website that provides an optimal viewing experience to a mobile device user. This approach enables the user to easily read through and navigate the contents of a website on his or her mobile device, be it a smartphone or a tablet, with the minimum amount of manipulation on his or her part. A Website that has a responsive design automatically adjusts and adapts itself to different mobile device elements, including size of the screen, resolution and so on.
If you use Drupal you’re in luck, there are many themes that support responsive design.