There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional materials are discussed and planned for months.
Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for each in your mind’s eye in less than a second or so. They’re that memorable.
Great logos are recognizable in a blink. They also should make a lasting impression.
Next we will identify the relationship that brands and logos have between each other because it is very important.
FIRST Your brand is the story of your company and all everything it represents.
SECOND Your logo is the image that identifies your company.
Getting noticed as a new business today is tough. Trying to establish a strong, consistent and memorable brand is key for success. Besides your product, one of the first places you should start when developing your brand is with the design of a logo.